Seminars on Management

On Friday, December 6th, at 18:00, we will host Dr. Saida A. Yılmaz in the Business Administration Department Seminar. In her presentation titled “The Impact of Celebrity Endorsements on Brand Value,” she will address key marketing research topics and delve into celebrity endorsements’ effects on brand value. Your participation will provide a valuable opportunity to gain insights on this important topic. The event is open to all students and stakeholders.

Dr. Saida A. Yilmaz is a marketing expert with over 10 years of experience in tourism, cultural tourism, hospitality, and healthcare tourism, specializing in market research, business development, and customer management. She holds a PhD in Marketing and a Master’s in Tourism Management from Istanbul University. During her academic studies, she researched consumer perceptions, with publications covering ecotourism, brand personality, market entry strategies, and customer loyalty.

In addition to her academic achievements, Dr. Yilmaz has gained significant professional experience, including organizing international conferences and establishing strategic business partnerships. Her work bridges the gap between theory and practice, delivering effective solutions in both the tourism and healthcare industries.