Araş. Gör. BEHİYE SELİN GÖKKUT

B BLOK 3. KAT 324

+90 (212) 5336532 - 1609

Eğitim

MARMARA ÜNİVERSİTESİ
Pazarlama (Fakülte)

YEDİTEPE ÜNİVERSİTESİ
İşletme

Gökkut, Behiye Selin (2025), "Mirror, mirror on the wall, who is the most convincing of them all? A systematic literature review on packaging", Mirror, mirror on the wall, who is the most convincing of them all? A systematic literature review on packaging,
Gökkut, Behiye Selin; Durmuşoğlu, Serdar S (2024), "Boosting Upcycled Value: Evidence from an Emerging Economy", Journal of International Consumer Marketing ,
(2022), "Yeşil Pazarlama Kavramı ve Yaklaşımları", Organizasyonlarda Sürdürülebilirlik ve Yeşil Yaklaşım Uygulamaları, Filiz Kitapevi
(2022), "Impact on Social Media MArketing Activities on Purchase Intention in Sustainable Fashion Industry: The Moderating Role of Brand Personality", Impact on Social Media MArketing Activities on Purchase Intention in Sustainable Fashion Industry: The Moderating Role of Brand Personality,